The Legend: New 2016 Nike Mercurial Superfly V Blue/Black/Orange

The Nike SuperFly feels like the current juggernaut of the boot industry that all other boots measure themselves by. With a massive update in the pipeline, it feels poised to continue to sit at the top of the charts for quite some time. Is there another boot out there that you think could topple Nike’s golden toy? The market definitely has more possible competitors to the SuperFly than ever before, but only time will tell.

Nike’s marketing of the Cheap Nike Mercurial Superfly V FG - Blue-Black-Orange feels just as influenced by its absence as its arrival. In a vein similar to what we’d expect from fans if the Predator made a sudden reappearance, Nike made the new Superfly IV feel connected to the elite Nike boot while keeping it distanced from all the negative things that people had forgotten about the first few SuperFly models.

The early SuperFly models were notoriously hard to break-in, packed with questionable tech, and had a price point that would make some high-priced collectors think twice. Add in that the Superfly was quickly being made obsolete by the lightweight ventures of adidas, and it made sense to retire the Superfly from soccer-bp.com.

Using a name that already had recognition within the fan-base, was connected to some of the most high profile names still in the game, and bringing in a wealth of new and intriguing tech made the SuperFly IV hit the ground running.

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